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"INDUSTRY'S BEST STORYTELLER" - 

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Indutrys Best Storyteller

As a successful author, creative thinker, entrepreneur and speaker, I have deployed storytelling to convey the insights and wisdom that have helped over 500 companies up their game.  This approach has seen me named our industry’s best storyteller by AdLounge and a consistently top-rated keynote speaker from creative to business communities alike.
 
It would be an honour to share my hard-earned wisdom with you.

Neil McOstrich,
Founding Partner, Chief Storytelling Officer
Cleansheet Communications

Over 500 companies have upped their game working with Neil.

I believe storytelling is the essence of all great communication. As such, for 30 years, I have sought to convey human insights through hopeful creativity to build great brands. Brands that inspire customers and corporations in equal measure. Because when internal and external audiences are galvanized around the same motivation, the results delivered are always exponential.

I have had the good fortune to work on brands as famous as the Caramilk Secret, for entrepreneurs as celebrated as Phil Knight and Nike and for brands as nation-building and iconic as Canadian Tire. As proof of my approach, my creative leadership has been acknowledged with 5 Agency of the Year Awards for business-accelerating results.

About Neil

Neil was voted a top speaker at our conference in Banff.  Given that included speakers from X-Box, Coke, Cirque du Soliel and the Dallas Cowboys, that’s saying something.

- Chris Kneeland, CEO The Gathering

Playing the big room

3 keynotes speeches right for the times

DIVERSITY ROCKS!

Because openness to diverse perspectives forges ideas, passion and culture second to none

Accelerate your brand’s authentic self through hopeful human insights people want to be part of

THE 3 IMPERATIVES

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THE EXPONENTIAL QUOTIENT

Let’s turn intuitive leaps into game-changing ideas

Keynote Speeches

Created to help busy Marketing VPs keep their teams engaged, learning & loyal

Lunch And Learn

CREATIVE
TARGETING

The power to accelerate growth with deeper target understanding
 

Proof: Helped Welch’s increase sales 88% in 10 months once by expanding juice target from just kids to adults looking for the heart health benefits of red wine, but who didn’t want to drink alcohol.

THE POWER OF PURPOSE

There’s magic in aligning your brand with bigger motivations than just its own attributes
 

Proof: Pioneered the digital world to help Wind Mobile become the most successful launch in Canadian telco history by so engaging people, we had 50% of all sales within one year of launch.

FINDING BURIED TREASURE IN ESTABLISHED BRANDS

Create growth opportunities by building on your equity and authenticity
 

Proof: Helped Canadian Tire to, in their words, “blow the dust” off an old brand through the creation of “We All Play for Canada”; a campaign so engaging, it’s Olympic hashtag was used more than every other Canadian Olympic sponsor combined.

THE IMPORTANCE OF EMOTION IN COMMUNICATION

Enhancing your brand’s rational reason with an emotional reason to ACT
 

Proof: Work on Pine-Sol was voted by the Canadian public among their Top 10 Canadian Ad Campaigns of All Time, proving – even in the toughest categories – emotion wins.

STORYTELLING IN A DIGITAL AGE

How to combine forever changing technology with human needs that never change
 

Proof:  Helped Canadian Tire link advertising, social and content with #stepupstandtall – a hashtag so embraced it was used more than the 30 other Canadian Olympic sponsors combined.  Even trended #3 worldwide during the Games.

HOW TO EFFECTIVELY EVALUATE A CREATIVE IDEA

How insight, optimism and linkage can take your brand to a whole new level

Proof:  My judgement as a Creative Director for the potential of ideas has been acknowledged with 5 Agency of the Year honours for breakthrough and business building results.

FINDING WHITE SPACE

How to avoid category conventions and stand alone in a crowded space
 

Proof:  Once convinced a lottery corporation to show “a-holes” as potential lottery winners to motivate the rest of us to buy tickets and win before they did.  Most smile-inducing sales curve of my career!

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DIVERSITY ROCKS

Let’s harness the friction of our differences to forge something brilliant
 

Proof:  Created the most collaborative musical project in Canadian history by encouraging Canadian Artists across every genre to be inspired by Canadians from coast to coast, from as young as 4 to 84!  Only this Project and Drake’s God’s plan are awarded Billboard Musical Clio Awards.  

Book Neil McOstrich

to speak at your next event

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